Pay Per Click Management
Hire us to lower your costs and increase your conversions on Google Ads and Facebook.
Hire us to lower your costs and increase your conversions on Google Ads and Facebook.
Our Campaigns Attract & Convert
Expert PPC management services for real results.
We build each of our campaigns to produce the best results possible. Each pay-per-click management campaign is built based on years of research and analysis to better understand web users and different audiences. We’ve built PPC campaigns for a number of industries in worldwide markets, giving our experts the knowledge to build attractive campaigns that convert. We report in real time to show our clients the value they’re receiving, and we’re constantly monitoring performance in both short- and long-term schedules.
Discovery
We connect with each client to learn about their expectations and their history with pay-per-click campaigns.
Strategy
Our PPC team builds a strategy for the campaign with a focus on keywords, landing pages, and performance.
Comprehensive PPC Management Services
Our clients hire us to continually optimize their PPC campaigns while they conduct their business.
Creative
Account Audit & Analysis
We’ll analyze not your past and current PPC efforts but your entire digital footprint, business and brand using industry-leading software and human analysis.
PPC Competitor Research
We’ll check out your competitors to see what kind of PPC and other digital marketing they are making online. What keywords are they ranking for? How are they doing it?
PPC Keyword Research
We’ll consider what keywords and phrases you should be considering based upon an assessment of keyword search frequency, competitiveness and resulting opportunity. We’ll consider broad match, exact match, negative keywords, modifiers and long tail phrases.
Launch
PPC Campaign Strategy & Development – Based upon our research and your budget, we’ll recommend a PPC strategy.
Google Ads (formerly AdWords) Account Set-up – Don’t have a Google Ads account? We’ll set one up for you that you own, and we manage. It’s included.
Audience Definition – Based on our PPC strategy, we’ll define your audience by detailed demographics, interests, life events or similarity to your existing customers. We’ll then advise you on how to best reach them using search, display and/or video ads.
Location & Device Targeting – We’ll target your audience wherever they are found and optimize your ads for the types of devices they are most likely using to access the Internet.
Management
Landing Page Creation & Optimization – If you have a landing page, we’ll analyze and optimize it for you, making sure that it is properly developed for maximum relevancy, quality score, user-experience and conversion effectiveness. If you need a new landing page developed, we’ll create one.
PPC Ad Creation & Submission – There are a variety of PPC ad types and formats, each with their own benefits. These include text ads, video ads, image ads, responsive ads, shopping ads, and more. We’ll recommend what kind you should be using based on your goals, then help you create ones that are creative, relevant and compelling.
PPC Bid Management – We’ll place, manage and track your PPC bids for relevant keywords and phrases based upon your budget, available historical competitive data and strategic analysis.
PPC Conversion Tracking – We’ll track and monitor the results of your PPC campaign, analyzing click-throughs, search terms, on-site actions and sales conversions.
Reporting
A/B Testing (Split Testing) – One of the most effective things you can do when using pay per click or any form of digital marketing is to use “A/B” or “split testing” to test and compare different ads (and landing pages) against one another to see which elements work best. We’ll do this as we optimize your campaign.
Retargeting Campaigns – To target customers who visit your site but fail to complete a call-to-action, we can implement retargeting campaigns which involve running your ads on other websites the customer is visiting.
PPC Monthly Performance & ROI Reporting – We’ll provide you with simple, easy-to-understand monthly PPC performance and ROI reports that let you see your top performing keywords, conversion effectiveness, spend and ROI. We’ll use this information to optimize your campaigns going forward. Stop, pause or adjust your campaigns at any time.
Convert Even If They Leave You.
Powerful retargeting strategies.
Make a second effort to appeal to prospective buyers. We build retargeting campaigns to make an audience out of those visitors who don’t convert and make additional efforts to remind them of why they first considered you. We use this as an opportunity to appeal and convert them.
Our Ads Generate New Customers for You.
To ensure each campaign offers the best return on investment (ROI), we build each ad and test it on its own merits. Our PPC experts ensure that every ad used in our campaigns earns its spot by testing click-through rates and conversion rates in order to replace non-performers with more effective ads. Whether it is a textual ad served alongside search results or a banner ad on carefully selected display network sites, each ad is built with the target location and the target audience in mind to produce the best results.
Landing Page Testing Achieve Higher Conversions
Achieve Higher Conversions
Your landing page is your best effort at appealing to a prospective buyers. We perform multi-variate A/B testing on landing pages to figure out which landing pages achieve the desired conversions and which do not perform to our standards. This is done to ensure that each campaign achieves optimal results.
Smart use of automation = better results.
A careful balance of automation and manual intervention is struck in order to get the most out of your campaign. Our PPC management experts are involved in every step of the campaign, from the initial research and creation of the campaign, all the way to evaluating the campaign’s performance and results. Automation is used to put plans into action, to adjust bids on-the-fly for better performance, and to serve as a way to stop ads that don’t deliver while pushing ads that are performing well.