Email Marketing
Turn prospects into your loyal customers and repeat buyers with Email Marketing
We Can Help Grow or Better Utilize Your Mailing List
Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp)
Email marketing is a cost-effective way to help you connect with your customers and promote your brand. Our team manages email marketing campaigns for a variety of different industries, offering customized email templates and content to engage your audience. Whether you want to notify customers of a sale, promote your services, or share some exciting news—our email marketing experts can help craft your story.
The Keen Network Media Strategy for a successful campaign.
Email is one of the most cost-effective ways to broadcast your message and brand to your audience. We can create, manage and send email marketing campaigns for you based on a custom designed email template to match your brand.
Create your email marketing campaign
Create your email marketing campaign with a goal in mind. Do you want to target existing customers, new leads, or both?
Build an email list
Build an email list and segment it based on the campaign goal. Design a customized email template that represents your business’ brand
Craft personalized content
Craft personalized content to intrigue and engage consumers. Enable campaign tracking and A/B test when appropriate
Why Should You Start Using Email Marketing?
KNM will help your business maximize its email marketing potential.
- Contacting Website Leads
Let’s say a member of your target audience visits your website and fills out an information request form. This person’s contact information is automatically entered into the CRM. Then you want to send an email to all leads within the last month who have filled out that form. You would simply go over to the email marketing module and segment your database based on customers who filled out the form. Put in your copy into your designed email template and send. The reporting will be able to tell you individually who opened the email and what specific actions they took on your website, such as the purchase of a product.
- Drip Marketing Campaigns
Drip Marketing Campaigns are great for staying in the forefront of your customers mind, for instance a weekly tips newsletter. Here you can pre-define your emails and once a customer signs up for the campaign they will automatically receive the recurring emails based on when they signed up. The entire campaign is automated, personalized, and most importantly, effective.