We Can Help Grow or Better Utilize Your Mailing List
Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp)
The Keen Network Media Strategy for a successful campaign.
Create your email marketing campaign
Create your email marketing campaign with a goal in mind. Do you want to target existing customers, new leads, or both?
Build an email list
Build an email list and segment it based on the campaign goal. Design a customized email template that represents your business’ brand
Craft personalized content
Craft personalized content to intrigue and engage consumers. Enable campaign tracking and A/B test when appropriate
Why Should You Start Using Email Marketing?
KNM will help your business maximize its email marketing potential.
- Contacting Website Leads
Let’s say a member of your target audience visits your website and fills out an information request form. This person’s contact information is automatically entered into the CRM. Then you want to send an email to all leads within the last month who have filled out that form. You would simply go over to the email marketing module and segment your database based on customers who filled out the form. Put in your copy into your designed email template and send. The reporting will be able to tell you individually who opened the email and what specific actions they took on your website, such as the purchase of a product.
- Drip Marketing Campaigns
Drip Marketing Campaigns are great for staying in the forefront of your customers mind, for instance a weekly tips newsletter. Here you can pre-define your emails and once a customer signs up for the campaign they will automatically receive the recurring emails based on when they signed up. The entire campaign is automated, personalized, and most importantly, effective.